Actually…

Rehumanising target markets

 

Actually… is a project reminding those of us making communications that target markets, demographics and statistics are made up of actual people.

In the coming months, people from all walks of life will tell us how they really feel about the messages they receive – from businesses, institutions, governments and the media.

Their personal stories will highlight the profound impacts words and images can have and provide insights into how we can eliminate the negative and accentuate the positive.