Amplifying independent radio

Years ago, I broke my body clock co-hosting a graveyard show on community radio. It was unlikely my mumblings would ever land me a daytime slot so, before long, I hung up my headphones.

But my love for independent radio never faded and over the years I’ve made campaigns for one of my favourite stations, the predominately volunteer-run, listener-funded 3RRR FM in Melbourne.

While working for McCann Erickson I helped create the station’s first TV and cinema campaign.

While at Mojo Partners, I helped create a campaign for Radiothon, the station’s major fundraising event. At the time, it saw more people subscribe to the station than ever before.

Just as rewarding was getting those campaigns made for next to nothing. I persuaded McCann Erickson and Mojo to work pro bono and recruited teams of passionate creatives who, in the spirit of RRR, volunteered their time and skills.

With media diversity in decline around the world, supporting independent voices is more important than ever.