VMCH Support Services

Supporting self-determination

I worked with PUSH Collective on the advertising component of their rebrand for VMCH, an organisation providing disability services, specialist education for children and aged care.

A new verbal identity and headline template were already in place and it was my task to use them to show how VMCH’s services enable clients to live the life they choose.

It was a privilege to be entrusted with the personal stories of VMCH’s clients. I enjoyed the challenge of articulating a new brand voice while remaining true to those stories, especially given people who are disadvantaged or marginalised often don’t have the opportunity to be heard.